Doe Deere, the 34 year old CEO of the cosmetics line LimeCrime, stands up for alternative makeup enthusiasts world-wide, while dismantling pre-conceived notions of what is the “right” way to pursue fashion.
Although she plays nice by producing a vegan cruelty-free line and regularly donating to organizations with her profits, she is not afraid to break the rules, and furthermore, empowers women to do the same. After all, we the people should be allowed to reclaim beauty and define it however we want! If we stop listening to the fashion experts, they stop telling us what to wear or what styles are a-la-mode.
The fashion world should respond to our needs! And that is exactly what Doe Deere aims to do. She embodies the very bold looks that she encourages her fans to embrace, and shares her persona freely on social media facets. This interaction with her fan-base provides a dynamic and fun way for the users of LimeCrime to connect with its creator.
With this progressive cosmetics line, Deere has been challenging some of the oldest beauty no-nos of all time. And with photographic evidence of her own makeup “violations”, we can see how cute it can be to live life as a makeup “offender”, and can better understand how she earned the self-proclaimed title of Unicorn Queen.
Deere dismantles traditional ideas by suggesting that we wear many colors and patterns together. She believes that there are ways in which you can coordinate different elements to create a dramatic look that isn’t as overwhelming as it sounds. And certainly will turn heads!
She provides a similar argument for socks, which are meant to be well matched to the proper shoe and often look “childish” if are too bright. Deere rightfully argues that socks often come in the biggest variety, and are a great way to creatively play with accents, and finish a stunning look.
One of the most important rules that Deere disagrees with is the notion that one has to dress “their age”. This is an important message for women of all ages and backgrounds. Many women suffer from acting, dressing, and doing what they feel they are “supposed” to. Many of these expectations are a result of age, and Deere believes it is more important to dress as your authentic self, and not let someone else’s idea of what is appropriate limit a woman’s radiant personality.
She then extends this idea by suggesting that individuals should dress however they want, no matter what the occasion. This of course isn’t to say dress to offend, but rather the idea that whatever you feel comfortable, natural, and happy in, is going to reflect well upon you and is valid despite the dress code. Deere often dresses in fancy clothing for regular occasions, simply as an excuse for joy and celebration.
Doe Deere is a wonderful example of a strong entrepreneurial woman that is changing the ideas and minds of consumers and fashion experts alike, and will someday inspire a generation of creative and authentic fashion designers to come.